The joys of networking from a small business perspective
I don’t know why it took so long to hit me, but linkedIn.com is a great resource. You fill out a profile, consisting of past education, employment, recommendations and anything else you’d like (this is not MySpace, so no bad pop music or pictures of pets to fight through). You then invite people you know who are already part of the network, or suggest they join up. The best part about it is that for each person you connect to, you are then 1 step closer to that person’s network. The whole chain reaction of networking thing starts up and before you know it you’re buddies with the president of a sausage company or whoever you’re looking for.
I’ve had my account for well over two years, slowly building connections whenever the thought occurred, but only recently did I become serious at networking. As with most small businesses, (I’m talking 1m & under, as some people think of small business as 10m & under) marketing funds and the ability to hire on a full time sales department can be limited, so you’re somewhat forced to be creative on a small budget.